Rewind continues to broadcast short film content in non-peak viewing hours. On DecemMovieola was rebranded as Rewind and the Movieola brand shifted to an online-only service. It was later revealed that Movieola's broadcast licence would be used to launch Rewind. Through cable, satellite, and IPTV systems in Canada, Channel Zero would be launching a new television channel in its place called Rewind, a film channel targeted to the Generation X demographic with films from 1970s and 1980s for example. On Septemat the annual Canadian Cable Systems Alliance Conference in Huntsville, Ontario, Millar announced that Channel Zero would be shuttering Movieola on Decemand move it to an exclusively online brand through Hulu in the United States and an app in Canada. In an interview with C21 Media in November 2011, Cal Millar, Channel Zero's President and COO, revealed the company's intentions of possibly shifting the channel's focus away from exclusively airing short film content, citing "short film hasn’t translated as well as we’d have liked it to on TV.” However, the deal was abandoned at a later date and did not finalize.
TV REWIND SERIES
In September 2008, Movieola announced it was purchasing a majority stake in Propeller TV, at the time, a British-based television channel featuring films and television series from primarily new and emerging artists. Movieola later signed a similar deal with the online service, Hulu.
TV REWIND TV
In June 2007, Movieola signed a deal with Joost, agreeing to provide short film content to the online TV service. Due to Stornoway's reluctance to rehire the employees, the deal was severed in April and the four founding members decided to run Movieola alone. The agreement stated that all four members were to remain as Stornoway employees after the transaction closed. The four founding members were hired by Stornoway in September 2001 when the purchase agreement was made. However, the deal fell through in April 2002, when due to financial difficulties, Stornoway Communications laid-off two of the four founding members of Movieola in February, and a third in April. Less than a month after the channel's launch, Stornoway Communications, also a new broadcaster, owner of recently launched ichannel and bpm:tv, announced that it was purchasing a majority interest in the channel, subject to conditions and CRTC approval. The channel was launched on Septemas Movieola, specializing in short film content in various genres such as animation, comedy, and drama. In November 2000, Channel Zero (through its subsidiary known at the time as Late Night Vidiots) was granted approval by the Canadian Radio-television and Telecommunications Commission (CRTC) to launch a channel called Movieola, described as "a national English-language Category 2 specialty television service dedicated to the broadcast of short films ranging in length from 30 seconds to 40 minutes."
The channel primarily broadcasts feature-length films from the 1970s, 1980s and 1990s, targeted toward the Generation X demographic. Rewind is a Canadian English language specialty channel majority-owned by Channel Zero Inc.
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